This is one of two books in Design in Context, a vital new series that focuses on the needs of contemporary students of graphic design. Meredith Davis draws on her many years experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice. Topics include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Above all, the book demonstrates to students how to apply theory in a modern graphic design practice to improve their work and to embark on a successful career.
Featuring works by A. M. Cassandre, Henri de Toulouse-Lautrec, Alphonse Mucha, Milton Glaser, Paula Scher, and Peter Gee, and many more, this book is an essential resource for graphic designers, illustrators, and anyone interested in social and political history.
The story of graphic design is one of the most exciting and important developments in twentieth-century visual culture. From its roots in the expansion of printing, graphic design has evolved from a means of identification, information, and promotion to a profession and art in its own right. This authoritative documentary history begins with the poster and goes on to chart the use of text and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and includes the effects of technical innovations such as photography and the computer, as well as the digital revolution.
The single most elementary and essential design tool is the grid; second only to the alphabet, and the words within it, the grid is the ultimate multi-purpose toolthat will offer the ability to organize and distribute content. A grid establishes rules, rhythm, repetition and informational patterning. You are tasked with identifying three separate articles of texts. What typographic similarities unify information? In the sample below, each article of text has a unique rhythm and texture to differentiate it from the others. 2b1af7f3a8